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Product strategy is defined as the road map of a product. This road map outlines the end-to-end vision of the product, particulars on achieving the product strategy and the big picture context in terms of what the product will become. Companies utilise the product strategy in strategic planning and marketing to identify the direction of the company's activities. The product strategy is composed of a variety of sequential process in order for the vision to be effectively achieved. The company must be clear in terms of the target market of the product in order for them to plan the activities needed in order to reach the destination and to achieve its goals.Goals of a product road map: ''Vision'' provides the big picture of what the company is trying to achieve. Without vision, it will be difficult for stakeholders to understand its direction and it will lack connection to a broader picture.〔 ''Product strategy'' is being achieved by the product road map. While the product strategy outlines the elements of the product and the company's target market, the product road map explains how you will do it.〔 ''Big picture context'' provides the background of each feature and how it relates to larger goals. It also include details in which certain features will be built, and in what order. ''Initiatives'' are the high-level efforts that will help you achieve your goal. For example, performance improvements and expansion of markets. == Elements == * Design - What exactly do you want to sell to potential customers? What will you design to make it stand out from other companies? For example, attractive product design draws more customers towards your product. * Features - What features will you add to increase the benefits offered to your target market? How does your product differ from the others? "Marketing is not about providing products or services, it is essentially about providing changing benefits to the changing needs and demands of the customer" Product features differentiate amongst competitors. * Quality - A product's quality should be consistent to make sure that the product meets the expectations of their target market. Thus, strengthening the firm's reputation. * Branding - Brands have the power of instant sales and they convey the message of confidence, quality and reliability to their target market. It is also used a tool for companies to differentiate itself from their competitors. * Target Market - Identify whom you're selling to. Who to aim your product at? How will customers view your product in the marketplace? "The organisation's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being." * Positioning - How does the company plan to position its product in the market? Different factors will need to be considered when you position your product in the marketplace as it will impact on consumer's perceptions about your product and brand. For example, how you will price the product and the quality of it. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Product strategy」の詳細全文を読む スポンサード リンク
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